Three social media posting rules
How to nail your social media game with 3 simple rules
We can all agree that by now that posting on social media can’t be random. So, we do need to follow some simple social media posting rules. This will help to achieve a desired result.
1) Branding
Consistent branding
One of the most important rules of social media posting is that you need to use consistent branding throughout all of your content. Social media posting rules are constantly changing. Because of that, keeping yourself updated through email subscriptions and social media news is vital. Subscribe here.
Your branding and logo should be consistent. This will help with effective and cohesive marketing campaign. Bare that in mind when designing a logo you want it to be recognizable and memorable. Here’s some helpful tools:
Consistent colours
Keep the colours in mind when working on your branding. Firstly, it’s not a secret that colours create a certain mood and make an impression on a person.
There are some tools that may help with your choices:
https://www.colorsandfonts.com/
https://www.designspiration.com
Font pairings
Secondly, it is important to choose the fonts that represent your brand well. In other words, go well together. Use this is the brilliant tool for choosing your font pairings:
Thirdly, I suggest creating a template for all of your posts. This way, people will know who you are and what to expect from your posts. If they see a post from you that looks different than other posts, they may not want to interact with it. So, that would be bad for the company. Those tools are great for beginners and advanced users:
Graphics
The best way to keep it simple with social media is to use graphics, consistency fonts, colours and messages. And they need to be aligned with the value of the company.
2) Simplicity
Simplicity is one of the best tools for social media marketing. As a result, the more complicated a page is, the less likely people are to engage with it.
Sometimes simplicity is mistaken for a lack of content or inconsistent posting. Also, simplicity does not mean lack of variety of posts.
Content pillars
Ideally, you should identify your main content pillars. For instance, they all should be covered through your content.
Consistent message
Keep it simple! Achieve this by clearly sending a consistent message across. In addition, use the same tone of voice through your content.
This is absolutely amazing tool to understand your branding better:
Test: https://visionone.co.uk/brand-archetypes/brand-archetype-quiz/
3) Consistency
There are many benefits to keeping your social media posting consistent.
Post regularly
Consistency is key in social media. Therefore, posting at certain times of the day can help increase your following. Also it will boost your engagement. By posting consistently, you are also less likely to be overlooked or forgotten by followers.
It can make you seem more professional and trustworthy. In addition, it will help you grow your following. In addition, people will engage more on those platforms.
Strategy
The importance of plan and strategy.
The key is to take time.
Customer persona
Creating a customer persona is a good place to start. In addition, it will help to come up with a strategy that will work. We offer a FREE initial consultation, so pop us an email or schedule our meeting here:
Customer personas are crucial to understand your customers. Customer personas are first developed by collecting data on customer needs, goals, and behaviours. In other words, this data can be compiled into a brief summary of what your average customer looks like.
Here is tool and downloadable template to create your customer persona:
https://www.contentharmony.com/blog/bootstrapped-customer-persona-validation/
As a business owner, you have a lot of responsibilities on your plate. You need to ensure that you’re running the business. Above all, you’re running it efficiently. In order to do so, it is important to have a strategy. The first step in creating an effective strategy is to take time out. Second step is to evaluate. Third step is to plan. Therefore, plan what you want or need for your company’s future success or for you.
You are amazing! I don’t think I’ve ever read anything quite like that.
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